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Brands That are Killing it on Instagram
Instagram remains a vital platform for North American brands to engage with their audience, build a loyal community, and drive sales. Here’s a look at some North American brands that are killing it on Instagram in 2024, along with their follower counts and key strategies.
Why Your Job Posting Should Be Backed With a Marketing Campaign
When you are looking for someone to join your team, you are not just looking for anyone to join your team. The right skillset is a good place to start when recruiting a new employee, but there are some other important factors to consider when making a decision that will impact the rest of the workplace.
Why Organic Website Traffic is Important for Your Business
When we sit down with prospective clients to discuss their business goals, one digital objective that consistently arises is the desire to increase organic website traffic. This goal is perfectly understandable: the more traffic flowing through a website, the better the chances of generating leads and driving revenue.
The Value of Original Content
Content marketing is the cornerstone of most brands’ marketing strategies. At the heart of any successful inbound marketing plan is original content. It’s no surprise that content marketing is effective—67% of people consider it useful and valuable, according to a recent study. However, the remaining 33% view content marketing as biased and unreliable. This is where original content becomes crucial. Original content is authentic and informative, helping your readers solve problems.
Customers are People too: Appeal to the Consumer with Content Creation
Why do we invest so much time and energy into content marketing? The answer is simple: to grow our business. But there's something crucial we must remember as we churn out content—customers are people too. Appeal to the consumer with content creation that connects with them.
Storytelling: The Backbone of the Inbound Methodology
Storytelling is woven into the fabric of human nature. We share stories every day—through music, movies, books, and even in casual conversations. Naturally, it's also how we connect with our customers. The inbound methodology is all about engaging with your audience. And how do we engage with others? We tell stories.
We See You: Why You Should Consider Creating Buyer Personas
You know your brand has the potential to succeed, but you might be struggling to optimize your target market potential. Targeting the wrong audience can waste time, money, and resources—energy that could be better spent developing qualified leads.
The World of Typography – Choosing the Right Font
Typography is more than just the art of arranging letters; it’s the craft of making language visually appealing and easily recognizable. The secret to great typography lies in two fundamental principles: legibility and readability. While we often use the terms typeface and font interchangeably, they have distinct meanings. A typeface refers to the design of the letters, while a font is the specific method of delivering that design, such as the size and weight of the typeface in digital or pr...
6 Ways You Should Use Social Media for Event Marketing
With all the recent work we’ve done on event marketing, I figured it’s time to re-visit the importance of utilizing social media for your events. In today’s digital age, it’s almost impossible to run a successful event without a strong Internet presence.
Controlling Your Company Narrative Through Storytelling on Social Media
People are inherently social creatures who resonate with stories. A compelling company narrative is a powerful way to connect with your audience, encouraging them to engage with your brand. While storytelling is a timeless concept, social media has transformed how we share and experience these narratives. Through content marketing, you can share your brand’s story in a way that isn’t overtly promotional but still captivates and stimulates interest. Social media platforms offer the perfect st...
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