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We are the agency we want to be; 2024 in review.
As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co. From serving mission-driven non-profits to collaborating with long-established brands, and relentlessly pursuing professional development to sharpen our craft, this year has been about pushing boundaries and delivering results.
Bold Branding in Boring Verticals
In a crowded marketplace, blending in is a one-way ticket to obscurity. For industries like insurance, logistics, and accounting - often labeled as “boring” verticals - standing out isn’t just an option; it’s survival. These fields wrestle with being perceived as dull, overly complex, and indistinguishable. But here’s the truth: bold branding has the power to flip the script, turning "boring" into unforgettable.
Let Your Social Team Cook: The Kamala Strategy
Kamala Harris’s 2024 presidential campaign didn’t win her the presidency, but it did win the internet. Her social media team turned heads with bold moves, trend-savvy content, and a strategy that broke from the overly polished mould of the standard political campaign. It wasn’t just what they did, it was how they did it. They let their team cook, and the result was a digital presence that felt fresh, authentic, and impossible to ignore.
We are in the ambassador era - who is evangelizing your brand?
Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions. These are the brands that don’t just sell a product or service; they sell belonging, identity, and a little slice of cool.
Non-Profit Organizations & PPC Advertising
We had the opportunity to engage with a group of non-profit organizations looking to get their paid digital advertising strategies underway. For a lot of them, this felt like a big hurdle. We broke down the very basics of getting started, demystified the process and encouraged them to start small.
A Grade 9’s View into a Marketing Agency
Hello, I’m Gus. I am 14 and the son of Creative Director Shane Turner. I am spending the day at Hughes&Co, learning about what a marketing agency does for "Take Your Kid to Work Day."
Simplicity Meets Bold: How to Make Your Outbound Messaging Hit
You know that feeling when you are hit with a marketing message so simple, yet so strong, you can’t help but take notice? That’s the sweet spot — where simplicity meets boldness. In outbound communication, this is what gets your message across without the fluff and elevates your strategy from “just okay” to “let’s do this.”
Is Your Hero Actually Your Hero?
In the world wild web, the "hero" section is the star of the show. It’s the first thing users see when they land on your website, and it has the power to captivate or alienate them in seconds. But is the hero section of your website truly living up to its name? Let’s understand the importance of above-the-scroll content and whether your hero section is saving the day or just hanging around in some spandex.
Delta4 Digital’s Marketing and Lead Refinement
Delta4 Digital focuses on doing meaningful work with organizations that align with our strengths and vision. Over the past few years, we’ve dramatically shifted our approach to attract and close the kind of impactful work that these companies and organizations need—and it’s already paying dividends.
Marketing by Campaign is Our Recommendation
After presenting to the members of the Greater Niagara Chamber of Commerce this morning I felt compelled to share my thoughts around small business marketing for you, here. I believe firmly that you're doing it wrong, that there is an easier and more effective way and that you don't need more time or money to initiate the changes that will unlock that budget for you in the future.
Move Faster, Smarter, Bigger.
Two agencies. One vision. Creativity and technology, combined to accelerate growth.