Articles
View by Category:
Displaying posts in Articles
4 Reasons You Need to Build a Photography Bank (And How to Get Started)
The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn?
Leveraging the Trend of the Try Before You Buy
The "try before you buy" model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.
The Difference Between Influencer and Affiliate Marketing
Sales and marketing are inextricably connected, and only through the combined efforts of both departments can you close leads and grow your business effectively. Successful businesses recognize that fostering collaboration between marketing and sales is essential for sustained growth. This synergy not only enhances efficiency but also drives higher revenue and productivity.
Municipal Marketing Strategies
Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in order to increase the economy on various levels. It is important to market a place based on its quality of living, level of tourism and as a place for business.
Being Passive Aggressive on Social Media is Bad Business
On the heels of cleaning up a social media mess that recently landed us a client who was in need of some quick assistance, we thought it was a great time to discuss passive aggressive social media use. Everything we're going to tell you we've already told our client, so this is a recounting of how we made things better and what our ongoing strategy document lays out as "the new rules of social media use."
7 Creative Ways to Increase Community Engagement on Social Media
Platforms like Twitter, Facebook, and Instagram provide excellent opportunities to increase community engagement on social media as they are a great way for people to get to know your brand.
The Secret to Marketing with Heart
If you've ever been moved by an advertisement, you're not alone. The most impactful campaigns don't just sell products—they tell stories that resonate on an emotional level. Whether it's a narrative about someone achieving their dreams or a local company making a difference in the community, these stories capture our attention because they make us feel something.
The Difference Between Dynamic and Static Websites
In web design, "dynamic" and "static" describe how websites display and manage content. While "dynamic" implies flexibility and change, "static" refers to fixed, unchanging elements. Here’s a concise look at what these terms mean for modern web design.
Pros and Cons Of Domain Changes
There are a number of reasons why you would want to change the domain for your website – and it's important to consider all the nuances and implications
Move Faster, Smarter, Bigger.
Two agencies. One vision. Creativity and technology, combined to accelerate growth.