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Your Website Isn’t a Newspaper
“Above the fold”, the lovely newspaper term born in the 18-whatever’s, was coined to ensure the wildest headline and most important stories were visible to a passerby before they decided whether to buy.
The Responsible Evolution of Technology
Open source built the modern internet. It democratized creation, made development accessible, and allowed innovation to thrive without permission. But in today’s digital environment, where security breaches, supply-chain vulnerabilities, and constant code changes are the norm, openness alone is no longer enough.
Engagement Isn’t Sales: Rethinking Social Media Strategy for Real Results
If likes were dollars, most businesses wouldn’t need a sales team. But they’re not. And yet, far too many marketing strategies are still being measured by metrics that look good in a monthly report but don’t do anything for the bottom line.
Your CRM Isn’t the Problem. Your Strategy Might Be.
Canadian nonprofits are investing in technology—but they’re not squeezing the value out of it. According to Blackbaud’s 2025 Status of Canadian Fundraising report, only 28% of organizations feel they’re maximizing their CRM, even though it’s a critical tool for performance, donor relationships, and fundraising targets.
AEO Is Quietly Replacing SEO. It’s Time to Prepare.
More and more users are asking questions directly to AI tools like ChatGPT, Gemini, or Perplexity. These tools pull from online content to build instant responses, and increasingly, they’re delivering those answers without ever sending traffic to the original source.
UX Marks the Spot: The Path to a Winning Website
Picture this: You need to grab a few groceries after work cuz your stummy is grumbling. So you head into the grocery store, but the bread is next to the shampoo, the oat milk is hanging out with the maple baked beans, and there is one massive checkout line with no cashier. That’s what a bad user experience feels like on a website: disorganized, irritating, and practically begging visitors to visit their competitor’s site.
Is Your Hero Actually Your Hero?
In the world wild web, the "hero" section is the star of the show. It’s the first thing users see when they land on your website, and it has the power to captivate or alienate them in seconds. But is the hero section of your website truly living up to its name? Let’s understand the importance of above-the-scroll content and whether your hero section is saving the day or just hanging around in some spandex.
AI is Taking Over Search—Is Your Site Ready?
The search game is changing fast, and AI is rewriting the rules. Forget everything you thought you knew about Google rankings—because AI is stepping in. Voice assistants, chatbots, and AI-powered tools are all reshaping how users find what they need, and if your site isn’t prepared, it could be left in the dust.
5 Trends for the Future of E-Commerce
As the digital landscape evolves, so does the world of e-commerce. Staying ahead of trends is crucial for businesses aiming to remain competitive and meet the ever-changing expectations of online shoppers. Here are five key trends shaping the future of e-commerce:
You Have Hubspot, And You Aren't Sure Its Working
So, you invested in a HubSpot portal, lured by the promise of transformation and the potential to revolutionize your business. If your experience hasn’t lived up to expectations, don’t worry—you’re not alone.
Move Faster, Smarter, Bigger.
Two agencies. One vision. Creativity and technology, combined to accelerate growth.