Creating Consumable Content

The average human attention span is now just 8 seconds—less than that of a goldfish. This makes creating engaging, consumable content more important than ever. To capture and keep your audience's attention, follow these key strategies:

Quality Over Quantity

While frequent content creation has its benefits, prioritize quality over quantity. Focus on producing content that is valuable and relevant to your audience. Answer common customer questions and provide insightful, helpful information that resonates with your readers.

Don't Reinvent the Wheel

Understand that most people skim content rather than read it thoroughly. Format your blog posts with clear headers, bullet points, and short paragraphs to make them easy to digest. This approach caters to modern reading habits and ensures your content is consumed quickly.

Incorporate Visuals and Video

Visuals are powerful tools in content creation. Readers spend more time engaging with images than with text alone, and visuals are more memorable. Consider adding images, infographics, or even videos to your blog posts. Videos, in particular, have strong growth potential and can significantly boost audience engagement. If you're new to video content, now is the time to get comfortable with it—its value is only increasing.