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Marketing by Campaign is Our Recommendation
After presenting to the members of the Greater Niagara Chamber of Commerce this morning I felt compelled to share my thoughts around small business marketing for you, here. I believe firmly that you're doing it wrong, that there is an easier and more effective way and that you don't need more time or money to initiate the changes that will unlock that budget for you in the future.
Stand Out and Drive Donations: Mastering Your Year-End Fundraising Strategy
Non-profits, the clock is ticking. Year-end giving season is upon us, and if you’re not already planning, you’re officially behind. Don’t panic—there’s still time to build a killer campaign that brings in those critical donations. But it’s go-time, and you need to move fast. Here’s how to make your year-end campaign stand out in the flood of fundraising noise.
Americana Branding is Back and It’s Everywhere
Have you noticed a surge of old-school vibes in brands lately? Yes you have! You're not just seeing things. Americana branding is back, big time. From local indie cafés to boutique hotels, everyone’s diving into this nostalgic, experience-driven aesthetic. Even top designers like Jon Contino, Aaron Draplin, and Allan Peters lead the charge, infusing their work with some Americana charm.
AI is Taking Over Search—Is Your Site Ready?
The search game is changing fast, and AI is rewriting the rules. Forget everything you thought you knew about Google rankings—because AI is stepping in. Voice assistants, chatbots, and AI-powered tools are all reshaping how users find what they need, and if your site isn’t prepared, it could be left in the dust.
5 Trends for the Future of E-Commerce
As the digital landscape evolves, so does the world of e-commerce. Staying ahead of trends is crucial for businesses aiming to remain competitive and meet the ever-changing expectations of online shoppers. Here are five key trends shaping the future of e-commerce:
You Have Hubspot, And You Aren't Sure Its Working
So, you invested in a HubSpot portal, lured by the promise of transformation and the potential to revolutionize your business. If your experience hasn’t lived up to expectations, don’t worry—you’re not alone.
Brands That are Killing it on Instagram
Instagram remains a vital platform for North American brands to engage with their audience, build a loyal community, and drive sales. Here’s a look at some North American brands that are killing it on Instagram in 2024, along with their follower counts and key strategies.
Why Your Job Posting Should Be Backed With a Marketing Campaign
When you are looking for someone to join your team, you are not just looking for anyone to join your team. The right skillset is a good place to start when recruiting a new employee, but there are some other important factors to consider when making a decision that will impact the rest of the workplace.
Why Organic Website Traffic is Important for Your Business
When we sit down with prospective clients to discuss their business goals, one digital objective that consistently arises is the desire to increase organic website traffic. This goal is perfectly understandable: the more traffic flowing through a website, the better the chances of generating leads and driving revenue.
The Value of Original Content
Content marketing is the cornerstone of most brands’ marketing strategies. At the heart of any successful inbound marketing plan is original content. It’s no surprise that content marketing is effective—67% of people consider it useful and valuable, according to a recent study. However, the remaining 33% view content marketing as biased and unreliable. This is where original content becomes crucial. Original content is authentic and informative, helping your readers solve problems.
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