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Formal Strategy is the Success Secret
In the fast-paced world of marketing, it’s easy for internal teams to get lost in the daily grind. The task list grows, emails pile up, and before you know it, marketing efforts become more about keeping up than moving forward. Without a formal marketing and communications strategy, the bigger picture blurs, metrics get deprioritized, and efforts become misaligned. A roadmap isn’t just a nice-to-have, it’s the difference between a team that’s simply busy and a team that’s driving real result...
Are We Over-Engaging? Scarcity as Strategy in 2025
Social media isn’t what it used to be. In today’s digital landscape, where every brand is clamouring for attention, the numbers (and behaviours) are telling a new story from what we’ve been used to in the past.
Gamify Your Checkout: Turn Buying Into a Win
Checkout is where most eCommerce stores lose. Cart abandonment sits around 70%, meaning most shoppers quit before they pay. It's time to make the checkout feel less like a transaction and more like a game. Gamification isn’t just for apps, it’s a conversion powerhouse that nudges customers toward completing their purchase, spending more, and turn them into repeat buyers.
Maximizing Two Strong Years of Giving
In response to widespread Canada Post service disruptions that affected year-end charitable giving, the Government of Canada has extended 2024 charitable donation deadline. This means donors now have until February 28, 2025, to make tax-deductible charitable gifts for the 2024 tax year.
Investing in Clarity Over Clutter
Consumers are bombarded with posts, emails, text messages, and ads every day. How do you make sure your message cuts through the noise? By focusing on clarity. Clarity in visual design, messaging, and branding isn’t just about looking polished—it’s about making it easy for people to choose you. Let’s focus on two brands that have nailed this: Apple and SkipTheDishes.
We are the agency we want to be; 2024 in review.
As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co. From serving mission-driven non-profits to collaborating with long-established brands, and relentlessly pursuing professional development to sharpen our craft, this year has been about pushing boundaries and delivering results.
Bold Branding in Boring Verticals
In a crowded marketplace, blending in is a one-way ticket to obscurity. For industries like insurance, logistics, and accounting - often labeled as “boring” verticals - standing out isn’t just an option; it’s survival. These fields wrestle with being perceived as dull, overly complex, and indistinguishable. But here’s the truth: bold branding has the power to flip the script, turning "boring" into unforgettable.
Let Your Social Team Cook: The Kamala Strategy
Kamala Harris’s 2024 presidential campaign didn’t win her the presidency, but it did win the internet. Her social media team turned heads with bold moves, trend-savvy content, and a strategy that broke from the overly polished mould of the standard political campaign. It wasn’t just what they did, it was how they did it. They let their team cook, and the result was a digital presence that felt fresh, authentic, and impossible to ignore.
We are in the ambassador era - who is evangelizing your brand?
Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions. These are the brands that don’t just sell a product or service; they sell belonging, identity, and a little slice of cool.
Non-Profit Organizations & PPC Advertising
We had the opportunity to engage with a group of non-profit organizations looking to get their paid digital advertising strategies underway. For a lot of them, this felt like a big hurdle. We broke down the very basics of getting started, demystified the process and encouraged them to start small.
Move Faster, Smarter, Bigger.
Two agencies. One vision. Creativity and technology, combined to accelerate growth.