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Brands That are Killing it on Instagram
Instagram remains a vital platform for North American brands to engage with their audience, build a loyal community, and drive sales. Here’s a look at some North American brands that are killing it on Instagram in 2024, along with their follower counts and key strategies.
6 Ways You Should Use Social Media for Event Marketing
With all the recent work we’ve done on event marketing, I figured it’s time to re-visit the importance of utilizing social media for your events. In today’s digital age, it’s almost impossible to run a successful event without a strong Internet presence.
Controlling Your Company Narrative Through Storytelling on Social Media
People are inherently social creatures who resonate with stories. A compelling company narrative is a powerful way to connect with your audience, encouraging them to engage with your brand. While storytelling is a timeless concept, social media has transformed how we share and experience these narratives. Through content marketing, you can share your brand’s story in a way that isn’t overtly promotional but still captivates and stimulates interest. Social media platforms offer the perfect st...
The Dos and Don’ts of Using Hashtags
Using Hashtags continues to evolve, with platforms like Instagram and LinkedIn enhancing their utility by allowing users to follow specific hashtags. This development has made it easier for social media content to reach a wider audience, even from accounts that users don't directly follow. Now is the perfect time to refresh your hashtag strategy to maximize your content's visibility.
How a Viral Facebook Post Skyrocketed French’s Tomato Ketchup
We love a good home-grown story, and this one, in particular, transformed the ketchup market in Canada. When Brian Fernandez from Orillia wrote a Facebook post urging his followers to switch to Leamington, Ontario-based French’s Tomato Ketchup, he sparked a nationwide dialogue about the importance of supporting local businesses. This post not only changed Canadians' ketchup preferences but also ignited a wave of national pride.
Being Passive Aggressive on Social Media is Bad Business
On the heels of cleaning up a social media mess that recently landed us a client who was in need of some quick assistance, we thought it was a great time to discuss passive aggressive social media use. Everything we're going to tell you we've already told our client, so this is a recounting of how we made things better and what our ongoing strategy document lays out as "the new rules of social media use."
7 Creative Ways to Increase Community Engagement on Social Media
Platforms like Twitter, Facebook, and Instagram provide excellent opportunities to increase community engagement on social media as they are a great way for people to get to know your brand.
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