To create the successful future state you envision requires an honest and forthright conversation about where your company is today. This is our starting point for every project.
The Delta4 Digital discovery process begins with a fact-based assessment. What does your business look like right now? Where do you want your business to grow? What are the KPIs by which you will measure success?
From there, we explore what's working and what's not working in your current state. Where are you already knocking it out of the park? Where are your pain points? What does the gap between the two look like?
Once we have a comprehensive understanding as our foundation, we begin strategizing on how to manifest the future state you want to achieve by asking questions like how do we help you do more of what you do well? How can we help you pivot and correct your weaknesses?
Crucial to this process is are two considerations:
- What resources are available (e.g. people, money, tools, etc.); and
- How can we achieve maximum ROI with those resources?
Our approach to strategy, like everything else we do, is pragmatic. We won't waste your time or ours with irrelevant narrative. We'll tell the truth as we see it and respectfully ask the same in return.
It's all about your business goals and our desire to be the best partners we can be in helping you achieve them.
Grounded in Stable Systems Models
We look to the synergetics models developed by R. Buckminster Fuller to ground our strategic process. It's a process rooted in stable systems that can be traced back through the millennium, from a time when humans first navigated the seas using stars to guide them to their destinations.
Where do you want to go?
Having a vision or north star that helps guide your business to a successful future state is imperative to establishing KPIs, attracting new customers, and engaging employees.
DESIGN + PLAN
How will you get there?
Designing an agile plan for moving towards your future state is critical – systems and processes must be flexible and adaptable to respond to a changing business environment.
TOOLS + SYSTEMS
What are your resources?
Maximizing the resources available to execute – time, money, people, etc. – is fundamental to the success of any plan. Finding tool and systems efficiencies and synergies will deliver a stronger ROI.
FEEDBACK + CORRECTION
How will you measure?
To evaluate ROI, we help you establish meaningful and measurable KPIs, with feedback that is relevant in real time. Data must be 'usuable' to be valuable towards achieving your goals.
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
Interested in learning more?
If our pragmatic, strategic approach to designing digital marketing and communications tools interests you, we'd love to talk.