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Marketing

Proven marketing strategies and digital trends that drive visibility, engagement, and measurable growth.

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Investing in Clarity Over Clutter

Consumers are bombarded with posts, emails, text messages, and ads every day. How do you make sure your message cuts through the noise? By focusing on clarity. Clarity in visual design, messaging, and branding isn’t just about looking polished—it’s about making it easy for people to choose you. Let’s focus on two brands that have nailed this: Apple and SkipTheDishes.

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We are the agency we want to be; 2024 in review.

As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co. From serving mission-driven non-profits to collaborating with long-established brands, and relentlessly pursuing professional development to sharpen our craft, this year has been about pushing boundaries and delivering results.

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Non-Profit Organizations & PPC Advertising

We had the opportunity to engage with a group of non-profit organizations looking to get their paid digital advertising strategies underway. For a lot of them, this felt like a big hurdle. We broke down the very basics of getting started, demystified the process and encouraged them to start small.

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A Grade 9’s View into a Marketing Agency

Hello, I’m Gus. I am 14 and the son of Creative Director Shane Turner. I am spending the day at Hughes&Co, learning about what a marketing agency does for "Take Your Kid to Work Day."

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Simplicity Meets Bold: How to Make Your Outbound Messaging Hit

You know that feeling when you are hit with a marketing message so simple, yet so strong, you can’t help but take notice? That’s the sweet spot — where simplicity meets boldness. In outbound communication, this is what gets your message across without the fluff and elevates your strategy from “just okay” to “let’s do this.”

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Delta4 Digital’s Marketing and Lead Refinement

Delta4 Digital focuses on doing meaningful work with organizations that align with our strengths and vision. Over the past few years, we’ve dramatically shifted our approach to attract and close the kind of impactful work that these companies and organizations need—and it’s already paying dividends.

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Marketing by Campaign is Our Recommendation

After presenting to the members of the Greater Niagara Chamber of Commerce this morning I felt compelled to share my thoughts around small business marketing for you, here. I believe firmly that you're doing it wrong, that there is an easier and more effective way and that you don't need more time or money to initiate the changes that will unlock that budget for you in the future.

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Why Your Job Posting Should Be Backed With a Marketing Campaign

When you are looking for someone to join your team, you are not just looking for anyone to join your team. The right skillset is a good place to start when recruiting a new employee, but there are some other important factors to consider when making a decision that will impact the rest of the workplace.

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Why Organic Website Traffic is Important for Your Business

When we sit down with prospective clients to discuss their business goals, one digital objective that consistently arises is the desire to increase organic website traffic. This goal is perfectly understandable: the more traffic flowing through a website, the better the chances of generating leads and driving revenue.

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Choosing The Right Agency

As we move into a new year, it’s essential to review the past year’s performance and refine your business strategies. Reflecting on both successes and setbacks can guide you in allocating resources effectively and overcoming challenges. One crucial decision is choosing the right marketing agency to enhance your business.

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