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Let Your Social Team Cook: The Kamala Strategy
Kamala Harris’s 2024 presidential campaign didn’t win her the presidency, but it did win the internet. Her social media team turned heads with bold moves, trend-savvy content, and a strategy that broke from the overly polished mould of the standard political campaign. It wasn’t just what they did, it was how they did it. They let their team cook, and the result was a digital presence that felt fresh, authentic, and impossible to ignore.
Stand Out and Drive Donations: Mastering Your Year-End Fundraising Strategy
Non-profits, the clock is ticking. Year-end giving season is upon us, and if you’re not already planning, you’re officially behind. Don’t panic—there’s still time to build a killer campaign that brings in those critical donations. But it’s go-time, and you need to move fast. Here’s how to make your year-end campaign stand out in the flood of fundraising noise.
The Value of Original Content
Content marketing is the cornerstone of most brands’ marketing strategies. At the heart of any successful inbound marketing plan is original content. It’s no surprise that content marketing is effective—67% of people consider it useful and valuable, according to a recent study. However, the remaining 33% view content marketing as biased and unreliable. This is where original content becomes crucial. Original content is authentic and informative, helping your readers solve problems.
Customers are People too: Appeal to the Consumer with Content Creation
Why do we invest so much time and energy into content marketing? The answer is simple: to grow our business. But there's something crucial we must remember as we churn out content—customers are people too. Appeal to the consumer with content creation that connects with them.
Storytelling: The Backbone of the Inbound Methodology
Storytelling is woven into the fabric of human nature. We share stories every day—through music, movies, books, and even in casual conversations. Naturally, it's also how we connect with our customers. The inbound methodology is all about engaging with your audience. And how do we engage with others? We tell stories.
We See You: Why You Should Consider Creating Buyer Personas
You know your brand has the potential to succeed, but you might be struggling to optimize your target market potential. Targeting the wrong audience can waste time, money, and resources—energy that could be better spent developing qualified leads.
Controlling Your Company Narrative Through Storytelling on Social Media
People are inherently social creatures who resonate with stories. A compelling company narrative is a powerful way to connect with your audience, encouraging them to engage with your brand. While storytelling is a timeless concept, social media has transformed how we share and experience these narratives. Through content marketing, you can share your brand’s story in a way that isn’t overtly promotional but still captivates and stimulates interest. Social media platforms offer the perfect st...
CTAs - Placing Them Above The Fold
Let's dive deep into the strategic placement of CTAs, specifically focusing on why positioning them “above the fold” can significantly boost lead generation.
Here’s What an SEO Audit Will Tell You About Your Website
Even with great content and a sleek, user-friendly design, you might not be seeing the web traffic you expected. Effective search engine optimization (SEO) is crucial for attracting visitors, and an SEO audit can reveal where your website might be falling short. Here’s what an SEO audit can uncover.
Causing a Marketing Disruption
When we talk about causing a marketing disruption today, we don't just mean making more noise than your competitors. We’re referring to fundamentally transforming how your brand engages with audiences, breaking away from conventional tactics, and showcasing unique and impactful work that sets you apart.
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