Branding
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Investing in Clarity Over Clutter
Consumers are bombarded with posts, emails, text messages, and ads every day. How do you make sure your message cuts through the noise? By focusing on clarity. Clarity in visual design, messaging, and branding isn’t just about looking polished—it’s about making it easy for people to choose you. Let’s focus on two brands that have nailed this: Apple and SkipTheDishes.
Bold Branding in Boring Verticals
In a crowded marketplace, blending in is a one-way ticket to obscurity. For industries like insurance, logistics, and accounting - often labeled as “boring” verticals - standing out isn’t just an option; it’s survival. These fields wrestle with being perceived as dull, overly complex, and indistinguishable. But here’s the truth: bold branding has the power to flip the script, turning "boring" into unforgettable.
We are in the ambassador era - who is evangelizing your brand?
Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions. These are the brands that don’t just sell a product or service; they sell belonging, identity, and a little slice of cool.
Americana Branding is Back and It’s Everywhere
Have you noticed a surge of old-school vibes in brands lately? Yes you have! You're not just seeing things. Americana branding is back, big time. From local indie cafés to boutique hotels, everyone’s diving into this nostalgic, experience-driven aesthetic. Even top designers like Jon Contino, Aaron Draplin, and Allan Peters lead the charge, infusing their work with some Americana charm.
The World of Typography – Choosing the Right Font
Typography is more than just the art of arranging letters; it’s the craft of making language visually appealing and easily recognizable. The secret to great typography lies in two fundamental principles: legibility and readability. While we often use the terms typeface and font interchangeably, they have distinct meanings. A typeface refers to the design of the letters, while a font is the specific method of delivering that design, such as the size and weight of the typeface in digital or pr...
Are you Building a Brand or Pushing a Product?
In marketing, strategies often fall into two categories: push marketing and pull marketing. While both can be valuable to a company, it’s challenging to execute both effectively at the same time. Understanding the differences between these approaches and knowing when to focus on each can significantly impact the success of your business.
Building a Comprehensive Brand Strategy
In today’s competitive market, building a strong and enduring brand requires more than just a catchy logo or a clever slogan. It’s about developing a comprehensive brand strategy that aligns your business with your core values and resonates with your audience. Whether you're a startup looking to establish your identity or an established company seeking to refresh your brand, understanding the key elements of a successful brand strategy is crucial for long-term success.
The Importance of Maintaining a Consistent Narrative
Think about a brand that you truly admire. Chances are, they have a clear and compelling story that resonates across all their platforms.
Pros and Cons Of Domain Changes
There are a number of reasons why you would want to change the domain for your website – and it's important to consider all the nuances and implications
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