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Niagara’s Creative Future Just Got Bigger

Delta4 Digital Merges with Hughes&Co to form Niagara's Largest Digital and Creative Firm 

St. Catharines, ON — Hughes&Co and Delta4 Digital have officially merged to form a single, expanded agency under the Delta4 Digital brand, creating the largest combined creative and digital team in Niagara. This merger brings together unmatched strategic, creative, and technical capabilities to strengthen Niagara’s role in Canada’s creative economy.

Hughes&Co has long been recognized for its strategy-led creative work, delivering campaigns that drive measurable growth without compromising design integrity or bold ideas. Delta4 Digital has been a leader in digital engineering, product design, UX, and enterprise-level development, powered in part by the proprietary Tymbrel CMS. Together, the merged agency offers a fully integrated solution built for scale, performance, and innovation.

“This merger gives us the scale to do even more,” said Allie Hughes, Hughes&Co Founder and Chief Strategy Officer, Delta4 Digital. “By bringing our teams together, we’re unlocking creative and technical strength that moves brands forward faster.”

“Our team has always believed that great work comes from great people working together with purpose,” said Lisa Matheson, CEO, Delta4 Digital. “By combining Delta4’s technical depth with the marketing and strategy strength of Hughes&Co, we’re creating an environment where operations, sales, creative, and development all move in sync. This merger gives us the capability, and the people, to deliver exceptional work for clients who expect the very best.”

The merger represents a significant milestone for the region’s digital landscape. With the most comprehensive combination of creative and technical resources in-house, Delta4 Digital reinforces Niagara as a hub for top-tier talent and high-impact work.

All existing client relationships will continue seamlessly under the new structure, with the added benefit of a larger, more specialized team. The agency’s expanded capabilities now include strategy, creative direction, UX, development, enterprise systems, performance marketing, and multi-channel digital experiences.

About Delta4 Digital
Delta4 Digital is a full-service creative and digital agency based in St. Catharines, Ontario. Combining strengths in strategy, creative, UX, design, and enterprise-level development, Delta4 Digital builds scalable digital experiences, brand platforms, and performance-driven campaigns for organizations across Canada and beyond.

Contact:
Allie Hughes
Chief Strategy Officer, Delta4 Digital
Email: allie.hughes@delta4digital.com
Phone: 905-769-1555

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