Strategic Account Manager

Key Responsibilities

• Serve as the primary point of contact for assigned client accounts, ensuring exceptional service and support.
• Develop and maintain strong client relationships, understanding their business objectives and marketing and communications needs.
• Maintain regular communication with clients, providing updates, insights, and recommendations to drive business growth.

• Research and analyze clients, their industries, competitive landscapes, and the best practices of present and future of their types of work.
• Thoughtful and strategic consideration of client data and research results to form foundational strategic recommendations for their marketing and communications.
• Development of marketing and communications strategies in line with client-approved scopes of work, founded on defined business case developed in onboarding.

• Collaborate with internal teams to execute creative, marketing and communications strategies that align with client goals.
• Ensure timely delivery of projects and campaigns, meeting client expectations and deadlines.

• Gain a thorough understanding of project scopes and defined deliverables outlined in the client agreements.
• Adhere to defined scopes of work and project timelines to ensure efficient project management and client satisfaction.
• Utilize agency standard operating procedures (SOPs) to optimize workflow efficiency and maintain consistency in service delivery.

• Execute marketing and communications initiatives through your own deployment and agency-resourced deployment to drive engagement and conversions.

• Generate comprehensive reports on marketing performance, analyzing results and identifying key insights.
• Maintain regular communication with clients, providing ongoing and proactive metric and result feedback reporting.
• Make data-driven marketing recommendations based on performance analysis and industry trends to optimize strategies and achieve campaign objectives.

• Keep marketing certifications up to date, including but not limited to HubSpot certifications as assigned by leadership.
• Understand and leverage the agency's tech stack as well as that of our clients to strategically execute marketing initiatives.
• Identify opportunities in new tech stack opportunities for the agency and the client, bring those opportunities to leadership.

• Stay informed about industry trends, emerging technologies, and best practices in marketing and client management.
• Report key industry trends to agency at large via team communications tools.

• Represent the agency in client meetings, presentations, and events as required, effectively articulating our services and value proposition.

• Proactively identify and explore new opportunities within client accounts to drive relationship growth and expand service offerings.
• Report all of these activities into the agency CRM (HubSpot).
• Collaborate with internal teams to develop innovative solutions and strategic recommendations for clients.

• Develop project / campaign estimates for management and client approval.
• Generate and evaluate reports on client and project / campaign profitability for management-level insights.
• Oversight of client support requirements, reporting, and invoicing.

Qualifications

• Proven experience (3+ years) in account management or related roles within a marketing agency or similar industry.
• Strong understanding of digital marketing strategies, including content marketing, SEO, PPC, and analytics.
• Experience with content creation, SEO optimization, PPC campaign management, and performance reporting.
• Marketing certifications such as HubSpot and Google PPC are highly desirable.
• Technical proficiency and ability to navigate various tech stacks to execute marketing strategies effectively.
• Excellent communication skills with the ability to build rapport and trust with clients.
• Detail-oriented with strong organizational and time management skills.
• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience).