The Importance of Maintaining a Consistent Narrative

Think about a brand that you truly admire. Chances are, they have a clear and compelling story that resonates across all their platforms.

Digital Marketing and Trade Shows (Part II) - Landing pages

Last week, we discussed how to effectively leverage your company’s social media platforms before, during, and after a trade show to increase your following and engage current followers. This week, let’s explore how adding landing pages into your marketing strategy can help your company discover potential prospects at trade shows and convert them into valuable leads.

Creating a Marketing Strategy with Revenue Goals

Setting clear, actionable goals is a fundamental part of any successful marketing strategy. One of the most effective frameworks for goal setting is the SMART method, which stands for Specific, Measurable, Attainable, Relevant, and Timely goals. However, while these principles are essential, it’s equally important to ensure that your marketing goals are revenue-focused. After all, the ultimate aim of any marketing effort is to strengthen your brand and drive revenue growth.

Tips for Marketing a Product to Existing Customers

Many brands often focus heavily on attracting new customers, but this can be a costly strategy, especially when new customers don’t return. Marketing a product to existing customers to maintain sustainable growth is essential. By increasing purchase frequency and average order value among your current customer base, you can drive more revenue and ensure the long-term success of your business.

5 Reasons Why PPC Is Crucial To Your Ecommerce Strategy

Why Pay Per Click (PPC) Is Crucial To Your Ecommerce Strategy, the paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business.

4 Reasons You Need to Build a Photography Bank (And How to Get Started)

The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn?

Leveraging the Trend of the Try Before You Buy

The "try before you buy" model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.

The Difference Between Influencer and Affiliate Marketing

Sales and marketing are inextricably connected, and only through the combined efforts of both departments can you close leads and grow your business effectively. Successful businesses recognize that fostering collaboration between marketing and sales is essential for sustained growth. This synergy not only enhances efficiency but also drives higher revenue and productivity.

Municipal Marketing Strategies

Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in order to increase the economy on various levels. It is important to market a place based on its quality of living, level of tourism and as a place for business.

Being Passive Aggressive on Social Media is Bad Business

On the heels of cleaning up a social media mess that recently landed us a client who was in need of some quick assistance, we thought it was a great time to discuss passive aggressive social media use. Everything we're going to tell you we've already told our client, so this is a recounting of how we made things better and what our ongoing strategy document lays out as "the new rules of social media use."

Move Faster, Smarter, Bigger.