Tend

Tend's website had to keep pace with a growing, multi-market brand. Delta4 moved the marketing site onto Tymbrel, our proprietary web management system, with location search, a page for every studio, service hubs and 94 market and market-by-service pages built for search.

Tend's team can now launch a studio, a promo or a landing page without a development queue. The platform has since grown with them: a careers hub with dentist and hygienist earnings calculators, plus insurance and membership pages that drive search results.

Delta4 rebuilt Tend's Google Ads account around how patients actually choose a dentist: by market, by studio and by service. Brand, hygiene, emergency, Invisalign, ortho and insurance searches each get their own budget and their own landing page.

The result is more patients for less. Paid search now books more patients on a leaner budget, with spend steered to the markets and services that convert best.

With 33 studios across six markets, local search decides who gets the patient. Delta4 manages Tend's SEO across the site and beyond it: technical health, market and service pages, content, and Google Business Profiles for every studio.

Consistent new optimized content now pulls in a growing share of organic traffic, and Tend ranks at the top for a broad set of high-intent searches.

Delta4 built Tend's attribution and reporting in HubSpot, connecting Google Ads and Meta to booking confirmations so leadership sees results by campaign, market and service, not just clicks.

Underneath it, a privacy-first tracking layer routes GA4, Google Ads, Meta and Bing data through a HIPAA-conscious framework. Data that used to disagree across platforms now aligns, giving Tend reporting it can act on.