Niagara River Lions
Expertise:
- Sport & Entertainment
Services:
- Brand Work & Development
- Design
- E-Commerce
- Web Development
- Retail Operations
Who they are
A championship team with a fiercely local following.
The Niagara River Lions are a professional basketball team competing in the Canadian Elite Basketball League. On the court and across the region, they’ve built a bold brand backed by an engaged community of fans.
Challenge
The River Lions had outgrown the traditional team-merchandise model. Their retail presence needed to match the energy and ambition of the team.
Solution
Create a connected merchandise operation spanning apparel, e-commerce, in-person retail and the logistics behind it all.
Result
A standout retail experience supported by the systems needed to keep merchandise moving – from vendor orders to fan delivery.
Made for more than game day.
We developed apparel that gives fans new ways to represent the River Lions, from the arena to everyday life. Each design draws from the team’s identity while looking beyond traditional sports merchandise to current fashion and lifestyle trends.
The result is gear that is unmistakably River Lions without being limited to game day – helping the team show up in more places, on more people and throughout the community.
The digital store was designed to feel as energetic as the team itself. Bold photography, collage-inspired layouts and clear shopping pathways create an experience that invites fans to explore rather than simply scroll through products.
Every element works together to position the River Lions store as a leading e-commerce experience within the CEBL, giving the merchandise a bigger stage and making it easier for fans to find their style.
From merch table to retail destination.
We carried the new direction into the in-person experience, replacing a traditional merchandise-table setup with a fully considered pop-up store.
From signage to displays and customer flow, the space was designed to feel like a real retail environment. It elevates the merchandise, strengthens the team’s presence and gives fans a more memorable way to connect with the River Lions brand.
Making retail work behind the scenes.
A strong retail experience depends on what the fans don’t see. We managed the operational flow behind the store, coordinating vendor orders, monitoring inventory, managing replenishment and overseeing delivery logistics.