Who they are
Technology built to make the internet better.
Tucows is a global technology company spanning domain registration, fibre internet infrastructure and telecommunications software. Across its businesses, one shared culture brings its people together as "the Herd."
Challenge
Turn a complex employee representation report into a clear, compelling digital experience.
Solution
Bring content, design and development together to make the data approachable, interactive and distinctly Tucows.
Result
An engaging report experience that makes important employee data easier to understand and more meaningful to explore.
Making data feel human.
Employee representation data is important, but it can also be dense. Tucows needed to communicate a large amount of nuanced information without overwhelming the people reading it.
We organized the report into clear sections, creating a natural path from Tucows’ inclusion philosophy through to the data itself. The experience balances narrative, statistics and visual storytelling to make complex information easier to absorb.
Designed to belong.
The report needed to feel like part of the established Tucows brand while having enough personality to stand on its own.
We extended the existing visual language into a distinct landing-page experience, using colour, illustration and movement to give the report its own energy without losing its connection to the broader Tucows ecosystem.
Built to be explored.
Interactive charts and visualizations invite visitors to engage with the data rather than simply read through it. Information is grouped into intuitive sections, helping readers understand the composition of the Herd and the thinking behind Tucows’ approach to inclusion.
Design and development worked closely throughout the project to ensure every interaction supported the story – turning an important corporate report into an experience that feels transparent, approachable and unmistakably their own.