OXY Acne Care

“Even your mom used this stuff” demonstrates staying power but history alone doesn’t earn the attention of a new generation.

Oxy needed a digital presence that could carry its established product credibility forward while connecting with younger consumers on their terms. That meant less corporate language, less unnecessary complexity and a much clearer answer to one question: what will work for my acne?

Straight to the point.

We simplified the experience around the information users actually need: what kind of acne they have, which products can help and what ingredients make them work.

Clear pathways through acne concerns, solutions, ingredients and educational content make the site a straightforward acne resource – not another overwhelming skincare routine.

Gen Z, without trying too hard.

The visual system uses clean layouts, bold colour and concise content to give Oxy a distinctly Gen Z-coded presence while keeping the products at the centre.

The result feels energetic and current without relying on forced slang or passing trends. It communicates in a way that is approachable and direct while reinforcing the efficacy behind the brand.

The website was created to support Oxy's broader retail ecosystem, including major distribution relationships with Amazon, Walmart, Shoppers Drug Mart and other national retailers.

Products are easy to explore and connected to clear purchasing pathways, giving consumers the confidence to choose a solution online before buying through their preferred retailer.